Review · LONDON FOOD TOURS
No Diet Club – Best food Tour in East London
East London is a fine place to eat your way through London, especially when the route links Spitalfields Market and Borough Market. You get a broad taste of the city, from chai and pizza to meat pies, cheese, dumplings, desserts, and Iraqi food, with a walk between stops to keep the pace comfortable.
I like the way the guides turn a market visit into a practical lesson in eating well in London. I also like the personal touch: Devin, Pauline, Val, Valerie, Laurie, and Cleo have all led this tour, and their food tips can help you find good places long after the afternoon ends.
The main consideration is the price, about $81 per person, and the fact that this is a walking tour in all weather. You should also expect the menu to change with the season, so book it for discovery rather than for a fixed list of dishes.
Key points to know before you book

- Two major food markets: The route begins at Spitalfields Market and finishes around Borough Market, with a sightseeing walk between them.
- A full meal in small bites: Tastings can include chai, pizza, soup dumplings, meat pies, cheese, fudge, madeleines, ice cream, and Iraqi food.
- Guides who shape the mood: Devin, Pauline, Val, Valerie, Laurie, and Cleo are named guides associated with the experience, and the strongest praise centers on their humor, care, and food knowledge.
- Vegetarian-friendly approach: Vegetarians are welcome, though exact tastings may change.
- Food and advice included: You receive the tastings plus a list of London food recommendations for later meals.
- Plan for the weather: The tour runs rain or shine, so comfortable shoes and a rain layer are sensible.
Why this East London food walk works

The best food tours do more than move you from one snack to another. They help you understand how a city eats. This experience uses London’s markets as its setting, then adds a walk through central streets so you can connect the food with the city around it.
The route is especially useful if you are new to London. Spitalfields Market gives you an easy starting point, with many choices in one place. Borough Market then provides a different food setting at the far end of the walk. You do not need to work out what to order at either market, which is a real advantage when the choices feel endless.
I also like that the tastings are not limited to one style of food. You might move from a cup of chai to pizza, then try soup dumplings, local cheese, a meat pie, madeleines, fudge, or an Italian dessert. The point is not to present one official London menu. It is to show how London’s food culture is built from many influences.
The tour began in London street food markets in 2017 before expanding elsewhere in Europe. That background matters. This is not presented as a formal cooking class or a grand restaurant crawl. It is a market-based walk built around shared plates, local finds, and the pleasure of trying something you may not have ordered alone.
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Starting at Spitalfields Market

Spitalfields is a good place to begin because it gives you plenty to see without requiring a long transfer before the food starts. The experience is on foot, and the first tastings set the tone for the afternoon.
Past menus have included pizza, chai, soup dumplings, and other market foods. One particularly memorable combination described by the guides was pizza with blue cheese and pumpkin. That kind of choice tells you what to expect: familiar foods may appear, but the toppings or preparation can push them somewhere less predictable.
You may also encounter Italian food, desserts, or snacks from other parts of the world. The exact selection changes with the season, so you should not treat the examples as a guaranteed menu. This flexibility is helpful because markets change, but it means anyone with a very specific wish list may find the format less certain.
Your guide does the ordering and helps explain the food. That takes pressure off you. Instead of standing in front of a crowded counter trying to choose one item from twenty, you can sample a selection and ask questions as you go.
The walk between markets

The walk is not just a way to burn off lunch. It gives the tour its shape. After several tastings, a stretch on foot helps prevent the afternoon from becoming a series of hurried bites.
The route has been described as running from Spitalfields toward Borough Market, with historical and city information along the way. You get a look at parts of London between the markets, rather than spending the whole 3.5 hours indoors.
This part will appeal to you if you want food and sightseeing in the same booking. Guides such as Pauline, Valerie, and Laurie have been praised for adding London tips and stories to the walk. You should not expect a full architectural tour, but the city context gives the food stops more meaning.
The walk also makes this feel less like a fixed restaurant meal. London changes block by block, and the route lets you see some of that change. Wear comfortable shoes. The experience takes place rain or shine, and wet pavement or cold weather can affect your enjoyment.
What you may taste along the way

The list of possible foods is unusually wide for a London market tour. You might try local cheese, English meat pies, Italian pizza, chai, soup dumplings, Iraqi food, ice cream, madeleines, fudge, or an Italian dessert.
One tasting described by guests was Iranian food at Borough Market. Other food examples include Iraqi dishes, which shows the broad range of cuisines available on the route. These stops are valuable because they move beyond the idea that London food means only fish and chips or Sunday roast.
Local cheese offers a more traditional British note. Chai brings a warm, spiced drink into the mix. Pizza and dumplings give the tour a more international feel, while meat pies and sweets connect the selection back to familiar British market food.
The portions are shared tastings rather than separate full meals. Even so, the combined amount can be substantial. Several stops may leave you full by the middle of the tour, so avoid eating a large lunch beforehand. The tour is designed to give you many small experiences, not one enormous final dish.
Because the menu changes, you should think of the tour as a guided tasting of what is good on the day. That is a plus for repeat visitors and curious eaters. It is less ideal if you need a precise menu for dietary or personal reasons.
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Finishing around Borough Market

Borough Market gives the final part of the route a strong finish. It is one of London’s best-known food markets, but its size can make a first visit feel confusing. Having a guide show you where to look is useful, especially when you want to return later on your own.
The final tastings may include cheese, sweets, Italian food, or a dish from the market’s international stalls. Iranian food was a particular highlight on one route, while other tastings have included desserts and meat pies.
I like the fact that you finish with a list of London food recommendations. The value of a market tour does not end when the last tasting is finished. You can use the suggestions for another meal during your stay, or save them for a future visit.
The recommendation list is also a practical counterweight to the tour’s fixed route. You may enjoy one stop but want to explore another part of the city afterward. The guide’s advice gives you a starting point instead of leaving you with only a pleasant memory and a full stomach.
The guides make a real difference

Food tours depend heavily on the person leading them, and this one has a clear pattern of strong guide-led experiences.
Devin has been praised for being kind, intelligent, attentive, and willing to run a tour even when the booking was unusually small. Pauline has been described as warm, passionate about food, and especially good at helping people who have only one day in London. Val and Valerie have been associated with humor, care, and good handling of vegetarian needs.
Laurie has also led the route, with a style that combines food details, city information, and follow-up recommendations. Cleo has been described as a strong guide for guests who wanted food that matched their tastes.
The names matter because they give you a better sense of the experience than a generic promise of a guide. Expect a social afternoon with jokes, conversation, and explanation. The humor is part of the package, including deliberately bad jokes.
The group information says the tour is limited to two participants, which suggests a very personal format. At the same time, the experience is built around meeting people from different countries, so the exact social feel can depend on the booking and guide on your date. If you prefer quiet, private eating, the shared tasting format may feel more social than you want.
Vegetarian and dietary considerations

Vegetarians are welcome, and the tastings can be adjusted. That is helpful, but the available information does not set out a complete list of allergies or dietary substitutions.
If you are vegetarian, mention it when booking and remind your guide at the start. Past tours have catered well for vegetarians, but the exact dishes change with the market and season.
I would be more cautious if you have a serious allergy or need strict control over ingredients. The tour includes food from several vendors, and a full allergen policy is not provided here. Ask before booking so you know what can be accommodated.
Is $81 good value?

At about $81 per person, this is not the cheapest way to eat at London markets. You are paying for more than the food itself.
The price includes many tastings, a 3.5-hour guided walk, food explanations, London stories, and a list of further recommendations. It also removes the guesswork that can lead to expensive but disappointing choices in busy markets.
The value is strongest if you are visiting London for the first time, enjoy trying many foods, or want a guide to help you find dishes you might otherwise pass by. It is also useful if you have only a short stay and want food and sightseeing in one afternoon.
The value is weaker if you already know Spitalfields and Borough Market well, prefer choosing every dish yourself, or want a seated meal. You could spend less by shopping independently, but you would lose the guiding, shared format, and broader sampling.
Reserve now and pay later is available, and cancellation is free up to 24 hours before the tour for a full refund. Those terms are useful if your London schedule is still moving around.
Timing, comfort, and practical details

The walking tour runs from 12 pm to 4 pm and lasts about 3.5 hours. The stated schedule suggests a lunchtime start, but you should check the available time when booking.
Wear comfortable shoes. You will be on your feet, moving between markets and food stops. Bring a raincoat or umbrella because the tour continues in poor weather.
The tour is offered in English and French. It is wheelchair accessible, though market crowds and the walking route can still affect how easy the afternoon feels. Ask the provider about the route if you need specific mobility details.
Hotel pickup and drop-off are not included. Plan to reach the starting point yourself and arrange your own way back afterward.
Who should book this food tour?
I would choose this tour if you want to taste widely without spending your first hour studying menus. It suits curious eaters, first-time London visitors, couples, solo visitors, and small groups who enjoy sharing food and swapping travel stories.
It is also a good fit for repeat visitors who want a different side of London. The route can take you toward foods you might not normally choose, including Iranian or Iraqi dishes, unusual pizza combinations, and market specialties.
Families and older visitors should consider the walking time and weather. Children who enjoy sampling food may have fun, but the 3.5-hour format and changing menu will not suit every young eater.
I would skip it if you want a quiet, seated lunch, a fixed dish-by-dish itinerary, or a tour focused only on traditional British food. This is a social market walk with international flavors and plenty of movement.
Should you book it?
Book it if you want a friendly introduction to London’s food markets, a generous range of tastings, and practical suggestions for eating well after the tour ends. The combination of Spitalfields, Borough Market, and the walk between them gives the afternoon more variety than a single-market visit.
The strongest reason to go is the guides. Devin, Pauline, Val, Valerie, Laurie, and Cleo bring the conversation, food choices, and London advice that make the format work.
Bring comfortable shoes, arrive hungry but not ravenous, and expect the food to change with the season. If that sounds like your kind of afternoon, the $81 price is reasonable for a guided food-and-city experience rather than a simple market lunch.
FAQ
How long does the No Diet Club East London food tour last?
The tour lasts 3.5 hours. The stated walking schedule runs from 12 pm to 4 pm, though you should check available starting times when booking.
What food is included?
All food tastings are included. Possible samples include chai, pizza, soup dumplings, meat pies, local cheese, fudge, madeleines, ice cream, Italian desserts, and Iranian or Iraqi food.
Does the menu stay the same for every tour?
No. Tastings may vary by season and market availability, so the listed food examples are not a guaranteed menu.
Is the tour suitable for vegetarians?
Yes. Vegetarians are welcome, and tastings may be adjusted. Tell the provider or guide about your needs when booking.
Which languages are available?
The tour is offered in English and French.
Does the price include hotel pickup and drop-off?
No. Hotel pickup and drop-off are not included, so you must make your own way to the meeting point and return afterward.
What happens if it rains?
The tour runs rain or shine. Bring suitable weather protection and wear comfortable shoes for the walk.
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